SupplyLogic Sells to Inverness Graham Investments | O'Keeffe & O'Malley

SupplyLogic Sells to Inverness Graham Investments

Jun 24, 2020

Inverness Graham Investments, a private investment firm that targets innovative software, service, and tech-enabled manufacturing companies, announces that its portfolio company DataSource has completed a strategic merger with SupplyLogic, Inc. The merged entity will operate under the SupplyLogic brand and remain headquartered in Kansas City.

Headquartered in Kansas City, MO, the combined company, operating under the SupplyLogic name, is a leading tech-enabled marketing execution managed services provider serving a diversified customer base across a broad range of industries.  The merger was completed in Q1 2020 and Inverness Graham controls the combined platform.

"The combined company demonstrates the value of scale while remaining nimble and innovative in the marketing execution services sector by merging two companies with tremendous core offerings that are highly complementary," stated Trey Sykes, Managing Principal of Inverness Graham."

"Through the merger, SupplyLogic has significantly expanded its addressable end markets, with demonstrated, outsized results for its customers, into financial services, healthcare, food and beverage, and consumer packaging.  By leveraging industry leading, proprietary technology developed by DataSource across the platform's entire customer base, SupplyLogic is able to increase cost efficiency, reduce supply chain risk, enhance automation, and accelerate speed to market for its customers, which is especially important in light of challenges these companies are facing today."

Kevin Sherlock, founder of SupplyLogic, stated "Marketing and procurement leaders in our target markets are increasingly looking for innovative managed services to support their execution and optimization of marketing initiatives while moving to a more flexible cost structure.  With our combined strengths, increased scale, and execution focused management team, we can seamlessly transition customers to utilizing our platform through our world class, technology-enabled sourcing and fulfillment functions that ensures the highest quality service in our industry."

SupplyLogic has worked with a wide variety of brands such as 7-Eleven, Pizza Hut, Chili’s, Blue Cross Blue Shield, FedEx and Tuff Shed.

Terms of the acquisition were not disclosed. To learn more about SupplyLogic visit their website.