Hammond, Kennedy, Whitney & Company, Inc. (“HKW”), a private equity firm focused on making investments alongside talented managers in the middle market, announced it closed on the acquisition of Indigo Wild, L.L.C. (“Indigo Wild” or “Company”). Indigo Wild, headquartered in Kansas City, MO, is a manufacturer and distributor of bath, skin, home, and cleaning products, including the well-known Zum product line, best known for its popular Zum Bar goat’s milk soap. Indigo Wild, founded in 1996 by Emily Voth, distributes its products through grocery, specialty, e-commerce, and direct-to-consumer channels.
Emily Voth, Head Zummer at Indigo Wild, said “We are so excited about our future with HKW, their knowledge and experience in the consumer products category can place more plant-based products in the hands of more people… and continue spreading the Indigo Wild mojo. HKW is a great group with a partnership mentality. They respect the verve of Zum peeps, our culture, and the power of plants that create the Zum Magic; which is the primary reason we partnered with them.”
John Carsello, Partner at HKW, said “Indigo Wild represents an ideal fit for HKW and our investment approach. The business aligns seamlessly into HKW’s health and wellness sector focus and also has a tremendous track record of growth, customer loyalty, and product innovation. Indigo Wild is led by a passionate and spirited founder in Emily Voth, her impressive management team, and a host of innovative employees. We are thrilled Emily chose to partner with HKW as Indigo Wild enters its next phase in the health and wellness sector.”
“We look forward to supporting Indigo Wild with resources and capital to pursue their growth plans in the personal care and home cleaning category. Indigo Wild has a great opportunity to continue expanding their loyal customer following,” said Chris Eline, Principal at HKW.