GlynnDevins Sells Equity Interest

Overland Park, KS-based GlynnDevins, a marketing and advertising agency, has agreed to a strategic partnership with the private equity firm Falfurrias Capital Partners. GlynnDevins specializes in the field of senior living, providing strategic planning for occupancy solutions and metric-based marketing for communities across the country.

GlynnDevins was founded in 1987 by Jim Glynn and George Devins. The agency currently has more than 120 associates and works with 160 senior living communities in 38 states. Glynn and Devins will maintain significant ownership positions in the firm.

“Our agency has seen tremendous growth in the senior living and healthcare category and this partnership will enable us to broaden our capabilities and expand into new market segments,” said Jim Glynn, GlynnDevins principal. “We’re excited about the next chapter in our agency history and look forward to our partnership with Falfurrias Capital Partners.”

Demographics of the 65+ market in the country will continue on an upward swing as Baby Boomers transition into retirement over the next 20 years. This age wave is helping to spawn tremendous growth in the senior living category.

“GlynnDevins has an exceptional management team with a deep bench of talent and committed belief in the business,” said Marc Oken, Falfurrias Capital Partners co-founder and managing partner. “Their marketing expertise and unique knowledge of the senior living market will be a catalyst for our firm to leverage these strengths and collaborate for continued agency growth.”

“Falfurrias has an impressive record of helping their partners achieve continued growth,” said George Devins, GlynnDevins principal. “While we’ve always brought innovative solutions to our clients, this partnership solidifies and leverages both our future potential and that of our Clients. “

Falfurrias Capital Partners, founded by former Bank of America Chairman and CEO Hugh McColl, Jr. and former Bank of America Chief Financial Officer Marc D. Oken, is a Charlotte, NC-based private equity investment firm focused on acquiring or investing in a diverse portfolio of middle-market companies.