GlynnDevins, a leader in data- and technology-enabled marketing solutions, has acquired Bluespire – an integrated marketing company with a proprietary scalable services platform. It’s the second marketing and technology company GlynnDevins has acquired in the past four months. In October 2020, the company acquired Linkmedia360.
GlynnDevins President and Chief Executive Officer Chris Egan states, “Our clients demand smarter, more efficient methods to support lead generation and sales strategies. Adding proven marketing services and technology expertise to our own innovation improves the solutions and value we provide to our clients and the broader market.”
Egan adds, “This is the latest strategic step to impacting our clients’ marketing success and the long-term growth of our company. As we diversify our business by serving core industries within our growth model, we will continue to explore and assess opportunities to advance our position as a data and technology marketing leader.”
Founded in 1983, Bluespire has focused exclusively on complex, highly regulated and compliance-driven industries of senior living, finance and healthcare. The company’s proprietary platform enables clients to advance digital marketing strategies, brand messaging and lead generation. Bluespire President and CEO Murad Velani will serve a primary role of integrating the company’s services with GlynnDevins marketing and technology offerings.
“Clients demand a measurable return on their marketing investment and moving the dial on their business outcomes,” says Velani. “The merging of our companies’ technology platforms and experienced professionals will accelerate the ability to serve our collective clients with innovative solutions at scale.”
Bluespire has office locations in Minneapolis, MN, and Hartford, CT, and will now be branded as Bluespire – a GlynnDevins company.
Founded in 1987, GlynnDevins is the leading data, analytics and marketing technology company. With a diverse portfolio of products and services driven by data science and insights, GlynnDevins has a proven reputation of supporting companies’ sales efforts with lead generation and conversion. For more information, visit GlynnDevins.com